Tag Archives: social media

Social Media’s effect of the 2012 Election

So far, I have collected research about the effects social media had on the 2012 election. I found it interesting that before during the time of JFK many were dependent on the radio and news channels, but now we have gotten to the digital age where that is where we find most of our information about anything! I am going to blog about politics in this blogpost though! ¬†Social media has had a HUGE impact on the presidential election because they have granted candidates the oppurtunity to connect with more people, in particular the younger age group (18-24.) ¬†Obama won the 2012 election, and it’s important to look at who was using social media as a campain strategy. Obama used facebook and twitter. He has been a tweeter since mid 2008 and has tweeted a lot (10-20 times a day) in order to reach out to many voters. Romney also used facebook, and tweeted less frequently than Obama. Another thing to look at is how much each candidate spent as a campaign strategy using digital media. Obama sent 47 Million, while Romney spent 4.7 Million.

Public Opinion also shapes how the election will go. Public opinion can be a major impact on those who are undecided. I came across a model proposed by Lazerfeld and Kat, they believed that ”opinions are not formed from mass media, but through individual interactions with opinion leaders.”

There are also proposed stages in regards to public which actually make a lot of sense because of how fast opinions on the internet, social media to be more specific:

1) Public opinion evolves to an ordered state in which one opinion predominates (not to complete consensus)

2)agents are reluctant to change their opinions, and the distribution of the number of individuals opinions changes. (power law)

3)agents take external actions to express their opinions.

I didn’t mention this earlier, but its also important to know that in 2008, social media wasn’t booming as much as it was then as it was in 2012.